Bid to get Bierkeller a sporty re-brand

Leeds based Burning Night Group already has six complexes in cities, which house three venues under one roof – Bierkeller Bavarian bar, sports bar Shooters and Around the World.

Now the company has revealed it intends to create its first chameleon bar which brings together the best elements of Bierkeller and Shooters.

‘Sportskeller’ will keep the long Bavarian bench seating and famous Bavarian stompers show which make for Bierkeller’s lively atmosphere, and it will add in midweek highlights from Shooters including Champions League football and student specials like Sportskeller’s Got Talent.

With four potential Sportskeller sites already identified, it has launched a crowdfunding campaign to attract investment for a roll-out into cities and towns smaller than those chosen for full Bierkeller Entertainment Complexes.

CEO Allan Harper said: “Our bars are thriving so we are ambitious to expand further and already have several sites earmarked for development.

“Our existing bars are consistently busy, and we know our customers love what the Bierkeller Entertainment Complex has to offer.

“That’s why we want to give them, and potential new customers, the chance to get involved at the beginning of our newest brand.”

The group also launches its latest concept, American style barbecue restaurant Smokin, in Leeds later this month.