Be more Leeds! High-profile event set to celebrate city’s creative side

Nicola Mendelsohn.
Nicola Mendelsohn.
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Be more Leeds – that’s the bold message of a showcase of creativity and entrepreneurial spirit happening in the city this week.

The Creative England organisation today launched Be More Creative, a major celebration of “innovators, mavericks and pioneers” working in the regions.

It will include spotlight events in various places around the country – and the first, which has been dubbed Be More Leeds, will be held on Thursday at Lambert’s Yard on Lower Briggate.

The event is designed to trumpet the success of the city’s film, TV, tech and gaming industries, with a line-up that includes Screen Yorkshire chief executive Sally Joynson and Nicola Mendelsohn, Facebook’s vice president for Europe, the Middle East and Africa.

It will also highlight Creative England’s GamesLab Leeds funding and development programme and some of the companies that have benefited from the scheme’s support.

They include games, virtual reality and software company BetaJester, which recently attended a global industry convention in San Francisco with help from the programme.

Creative England chief executive Caroline Norbury said: “The Leeds city region is a hotbed of talent and innovation across film, TV, tech and gaming, with huge potential for growth, making it the ideal location for our first Be More Creative event.

“In addition, our GamesLab Leeds programme, which is currently under way, demonstrates how the intersection between creativity and tech is the essential catalyst for progress and innovation.”

Other companies due to be showcased at the event include healthtech digital innovator ADI Healthcare and indie game developer Fierce Kaiju. Guests will also be treated to a performance from Phoenix Dance.