Asda’s £4m in festive ‘go-getters’

Leeds-based Asda has invested �4m in customer service over the festive period.
Leeds-based Asda has invested �4m in customer service over the festive period.
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We’ve all been there. You’re wedged in a queue at the supermarket checkout when you suddenly remember your trolley’s lacking an item from your shopping list.

It’s a modern-day dilemma with no easy answer. But a Leeds-based retailer think they’ve found one.

Asda has invested £4m in customer service over the festive season, deploying 8,000 staff – called ‘Go-Getters for Forgetters’ – into its 601 stores specifically to help customers in this predicament and to keep queues moving at the tills.

All Asda colleagues have for the first time also been given ‘festive finders’ to help them take customers straight to popular products.

The move comes after research for the supermarket giant found that nine out of 10 customers said they got stressed about something during the festive season.

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