Leeds property news: live web chat function to mark first year in sales market

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LINLEY & Simpson is marking the first birthday of the launch of its residential sales service across Leeds with a hat-trick of initiatives.

The agency, whose 10-branch Yorkshire network includes Horsforth, Roundhay and Leeds city centre, is breaking new ground with a live chat service, an extra search facility on its website highlighting ideal buy-to-let investment properties and a new premium marketing package called ‘Select’.

This trio of improvements is designed to offer buyers and sellers an extra dimension to customer service – as latest industry figures show that the independent agency is selling homes up to 30 per cent quicker than the area average.

After renting out more than 40,000 homes since opening its doors as a dedicated letting agent in 1997, Linley & Simpson moved into a new era by launching its own sales department a year ago, creating more than 30 jobs.

Its three Leeds branches trailblazed the new venture, with the agency’s seven other offices across North and West Yorkshire following in their success. This success was topped off by winning Silver in the national Estate Agency of the Year awards for best marketing.

It was underlined further this week by independent figures which showed that in its inaugural year:-

Homes in Horsforth were sold subject to contract in an average of eight weeks, compared to an area average of 11 weeks.

Homes in Roundhay were sold subject to contract in an average of eight weeks, compared to an area average of 10 weeks.

Homes in Leeds city centre were sold subject to contract in an average of seven weeks, compared to an area average of 10 weeks.

The independent agency is building on this year of success with the development of three additional services.

Linley & Simpson are still the only local agent to offer a live chat function, allowing customers to contact them from Monday to Friday, 9am-5.30pm, using their computers, tablets or smartphones. As well as offering clients an extra option for making contact, it is playing an important role in speeding up the whole process for answering a range of queries, as well as for making bookings for viewings.

A dedicated buy-to-let service is now also available in each branch, helping Yorkshire’s growing number of private landlords on every step of their journey towards buying the right property with maximum rental potential. There is even an extra feature on its website which highlights those properties that have already been assessed as attractive for a buy-to-let investor.

The third development has seen the launch of the new premium “Select” marketing package, which was developed to effectively promote the lifestyles and features of high end properties to their full potential.

Visit: www.linleyandsimpson.co.uk for more information.