Sassoon Salon celebrates Brutalist architecture with a sleek new collection for spring. Stephanie Smith reports.
“There is beauty in purity. Just as a building has formal structural elements, so does great hair design,” says Mark Hayes, international creative director of Sassoon.
Architecture was a key influence for founder Vidal Sassoon, who believed the most memorable designs were distinct and true to form.
Inspired by the modern movement in architecture, Sassoon celebrates the revival of Brutalism with a series of memorable hair designs, in this season’s latest SS17 collection, Urbane.
“The SS17 Urbane collection gets back to the basics of hair with a series of unified looks that perfectly balance the shape of each cut with the colour,” says Mark.
Blonde hair is classic and adds radiance to the face. “To keep your colour vibrant and luminous for longer, nourishment is essential. Use a shampoo and conditioner such as Sassoon Professional Illuminating Clean and Condition to lock in colour for longer and leave hair with glossy mirror-like shine,” says Edward Darley, UK colour director, who has created the colour balances looks.
A deep side-parting works best on hair with very gentle, natural movement and adds drama to the look. Like all great designs, these shapes are perfectly balanced with the colour to create a sleek approach to the new season look.
The bob is timeless and, this season, less is more. Drawing parallels between the pure, clean lines of Brutalist architecture and the geometric structure of a Sassoon cut, this new pared-down aesthetic makes hair look super-chic and polished. “Shine is key for brunettes, instantly making the hair look thicker and healthier.”
A short and boyish crop is also current for the summer, and bespoke colour is key to the look. For a gamine look, add a small amount of Sassoon Professional Texture Refine evenly throughout your hair and mould into the desired shape.
Sassoon Salon is on Albion Street in Leeds on 0113 244 8813.