Campaign to grow more veg at home goes interactive during Leeds lockdown
A campaign to encourage deprived families to grow and eat more greens is setting roots in lockdown.
The outbreak of coronavirus and social distancing regulations meant that the #VegRocks campaign, by Foodwise Leeds and Zest, was hampered in terms of staging face to face events.
However, the two organisations have come up with a way where, awareness of the benefits of growing and eating fresh veg can be done from home as families are being encouraged to stay indoors during the lockdown.
#VegRocks came about after figures revealed we buy the same amount of vegetables as we did in the mid-1970s but that fruit purchasing has increased by over 50 per cent over the same period.
It highlighted a need to promote veg purchasing and consumption and the benefits for health and wellbeing as well as for the environment.
Foodwise, a cross-sector partnership working to create a more sustainable food system for Leeds, and Zest, an east Leeds charity working to address social and health inequalities, have come up with an interactive way for the campaign to continue and for more people to get involved.
Youngsters are being asked to draw a picture of their favourite vegetables, turning them into fun characters with a face, name, hat or curly hair etc and to display them in the window like people have with NHS rainbows and teddy bears.
Share a picture of it on Facebook, Twitter and Instagram tagging @foodwiseleeds and @zestleeds and using the hashtag #vegrocks. To be eligible for the prizes, email a photo of the picture to [email protected] with your name, age, address and school.
The competition runs until Monday May 18 and prizes will be awarded in age categories: six and under; 7-12; and 13+. First and second prize winners in category receive a box of fresh vegetables from Growing Better CIC delivered to their door, which includes recipes and a microgreens growing kit. Third and fourth prize is a microgreens growing kit from Growing Better CIC.
Sonja Woodcock, co-ordinator of FoodWise Leeds said: "The #Vegrocks Poster Competition is a great way for families during lockdown to engage in a fun craft activity that celebrates the goodness of vegetables. With councillors sponsoring additional vegbox prizes in their wards, we are able to ensure families in the most deprived communities in Leeds have access to fresh produce. We’ve had over 60 entries so far and they are all so creative – please keep them coming."
Dom Charkin, operations manager for Zest added: "It’s a fantastic idea. Since lockdown began we have been offering distance support to everyone who attends our groups, and one thing that has come through is that people are struggling to lead busy lives and home-school their children. The #VegRocks campaign gives the children an activity to do at home and also gets families thinking about the importance of eating more vegetables & how best to make use of the food in their fridges.”
A message from the Editor:
Thank you for reading this story on our website. These are challenging times but the team at the Yorkshire Evening Post need your support more than ever in the weeks ahead.
While I have your attention, I also have an important request to make of you. In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you - wherever possible and providing it is safe for you to do so - to also please purchase a copy of our newspaper.
Inevitably falling advertising revenues will start to have an impact on local newspapers and the way we continue to work during this period of uncertainty. So the support of our readers has never been more important as we try to make sure that we keep you connected with the city you live in during this time. But being your eyes and ears comes at a price. We need your support more than ever to buy our newspapers during this crisis.
Our team of trusted reporters are working incredibly hard behind the scenes - from kitchen tables and spare bedrooms - to look at how we can do this and your continued support to the YEP will help to protect its viability in the days and weeks ahead.
For more details on our subscription offers please visit www.localsubsplus.co.uk/YEP, email [email protected] or call us on 0330 4033004.