Shocking ‘last text’ campaign will make you think twice about texting while driving

Shocking ‘last text’ campaign will make you think twice about texting while driving
Shocking ‘last text’ campaign will make you think twice about texting while driving

A shocking new campaign is using the final moments of drivers’ lives to raise awareness of the danger of using a phone while driving.

The Last Text Tour is installing giant mobile phones in town centres, each carrying a copy of a text or social media message.

The messages are the final ones sent by drivers who were killed in crashes as a result of texting behind the wheel.

Read more: Smart road signs can now detect if you are using your phone in your car

The six six-foot-tall phones each carry a plaque explaining how each driver crashed, who they were texting and why they were doing so.

mobile phone driving

The installation is part of the No Look, No Touch, No Phone campaign being run in England’s north-east by Road Respect, part of the Northumbria Safer Roads Initiative. It has also seen the poignant texts printed on billboards and signs in petrol station forecourts, as well as distributed to local pubs and bars on beer mats and posters.

mobile phone driving
The giant phones carrying the heartbreaking messages are touring town centres in England’s north-east

A spokesman for Road Respect said: “The visual nature of the phones/texts aims to draw people’s attention in, with the sobering message behind the phones really resonating with drivers and passengers alike, with the outcome being the encouraging of behavioural change behind the wheel.

“This is in the hope that drivers will see and recognise the risks associated with driving and using a mobile phone, before it’s too late.”

Data from the Department for Transport release last year showed that the number of people killed in accidents where the use of a mobile phone was a contributory factor rose by 59 per cent from 22 to 35 between 2015 and 2016, and those seriously injured jumped from 99 to 137 (38 per cent rise).

Since March 2017 the penalty for using a handheld phone at the wheel has been a £200 fine and six penalty points yet a series of studies in the last year has found a hardcore of drivers ignoring the regulations, with many claiming not to care about the tougher punishments.

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