Why small businesses need to Think Digital and look at online advertising

Johnston Press, the owners of the Yorshire Post and Yorkshire Evening Post, has launched a nationwide Think Digital campaign to encourage small companies to bolster their businesses by advertising online.

By The Newsroom
Friday, 6th June 2014, 3:23 pm
The campaign logo
The campaign logo

The initiative aims to promote the power of digital to small and medium enterprises (SMEs) who may have traditionally only advertised in print or who are baffled by the online opportunities available to them. 

A recent study by the advertising association, Advertising Pays 2, suggests that for every £1 spent on advertising, an SME’s turnover will grow by around eight times that of a larger company.  

“Digital advertising and harnessing the power of social media to promote their business can, for many SMEs, feel daunting but it can be the perfect way to broaden their reach and give them the ability to really engage with their audience,” said Neil Jones, Johnston Press’ chief commercial officer. One of Johnston Press’ marketing platforms is Digital Kitbag, which provides a marketing solution for local businesses keen to reach an online audience for the first time or ensure their business website stands out.

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Andy Allen, advertising director at Johnston Press Yorkshire, added: “Are local businesses thinking digital and making the most of the exceptional digital audience options right on our doorstep? If not we can help and we look forward to providing multimedia advice and support to local business owners.”

Think Digital runs throughout June. For details, contact [email protected] or call 0113 2388689.