Wakefield mum sees laser hair removal business LaserAway take off after setting up home clinic

A Wakefield mum has seen her business take off in less than a year after spotting a gap in the market for laser hair removal.

By Abbey Maclure
Monday, 23rd May 2022, 11:45 am

Becky Lyons set up LaserAway from her home in Outwood in May 2021, offering a rapid and gentle way to remove unwanted hair.

She now employs four members of staff and is setting up a second home clinic in Halifax, as well as launching in Leeds salon The Glam Bar.

“I saw a gap in the market," Becky, 38, told the Yorkshire Evening Post.

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Becky Lyons, 38, set up LaserAway from her Wakefield home in May 2021 (Photo: James Hardisty)

"There’s lots of city centre laser companies, but not many on the outskirts.

"A lot of people I knew were travelling into Leeds, so I went out and bought a laser machine. I’m very impulsive.”

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Becky has worked in the beauty industry for more than 20 years, but was a stay-at-home mum for two years prior to setting up LaserAway.

Becky has received hundreds of glowing testimonials from her clients (Photo: LaserAway)

The business now has more than 300 reviews on the Booksy booking platform, with glowing testimonials from clients.

Becky said: "My husband picked up everything to do with the kids, while I did laser 9am-9pm every day.

"Now we’ve employed four members of staff, about to employ the fifth, in less than a year.

“My clients have been absolutely amazing. Without the clients, it wouldn’t have done as well as it has.

LaserAway is expanding - with two further clinics set to open in West Yorkshire (Photo: James Hardisty)

“The clients I’d previously got while doing beauty were my first pool of clients - and they told the world. It spiralled out of control.

“I owe it all to them.”

Becky said her children Ruby, seven, and six-year-old Oliver are her "biggest cheerleaders."

“I’m doing it all for them," she added.

"I didn’t get great grades at school, but look at what I’ve done. I want to inspire them.

“But it’s also seeing the results for clients that drives me.

"We get a lot of ladies coming in with polycystic ovaries, who walk in with masks because they feel too intimidated to take it off. It boosts their self-confidence and sometimes they’ll cry in consultations.

“One girl didn’t want to leave the house before - and now she’s socialising with friends.”