Stellar line up of advisers completes new Modo25 board

A growing digital marketing firm which hopes to shake up the traditional agency model has attracted a stellar line-up of experienced board advisers less than a year after it’s launch.

Thursday, 27th August 2020, 10:11 am
The Modo25 team

Modo25, founded by John Readman, the entrepreneur behind the growth of several digital agencies including Summit Media and Search Laboratory, was set up in September 2019 with a seven-figure investment from Skyscanner co-founder Bonamy Grimes.

The Leeds-based firm, which has grown from an initial team of four to 16, has since added a further five industry stalwarts to its board: Diane Young, co-founder of The Drum; Martin Ellis, chairman of HAVAS Health; Martin Spiller, non-executive director of Systemagic; Darko Atijas, founder of True Altitude; and Keith Basnett, group chief operating officer at BuyIt Direct Group,

Modo25 strives to be more than just digital marketing and disrupt the traditional agency and client relationship by offering a transparent approach to data, people and technology.

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Next month it plans to launch its new marketing software, Bosco, which uses machine learning and third-party data to provide marketing insights, predictions and investment recommendations.

Ms Young said: “When John told me his plans for Modo25 being a mix of service and platform, I was really keen to know more. Being part of the advisory board is a great opportunity to support this new model, help a start-up company and help the charities that are funded.”

Mr Basnett added: “The impact of the COVID outbreak has awakened a number of CEOs as to the importance of digitising their businesses. Understanding eCommerce in totality is now far higher up their strategic agenda.”

Modo25 aims to help clients build a strategy that enables them to take more control of their success.

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James Mitchinson