Stellar line up of advisers completes new Modo25 board
A growing digital marketing firm which hopes to shake up the traditional agency model has attracted a stellar line-up of experienced board advisers less than a year after it’s launch.
Modo25, founded by John Readman, the entrepreneur behind the growth of several digital agencies including Summit Media and Search Laboratory, was set up in September 2019 with a seven-figure investment from Skyscanner co-founder Bonamy Grimes.
The Leeds-based firm, which has grown from an initial team of four to 16, has since added a further five industry stalwarts to its board: Diane Young, co-founder of The Drum; Martin Ellis, chairman of HAVAS Health; Martin Spiller, non-executive director of Systemagic; Darko Atijas, founder of True Altitude; and Keith Basnett, group chief operating officer at BuyIt Direct Group,
Modo25 strives to be more than just digital marketing and disrupt the traditional agency and client relationship by offering a transparent approach to data, people and technology.
Next month it plans to launch its new marketing software, Bosco, which uses machine learning and third-party data to provide marketing insights, predictions and investment recommendations.
Ms Young said: “When John told me his plans for Modo25 being a mix of service and platform, I was really keen to know more. Being part of the advisory board is a great opportunity to support this new model, help a start-up company and help the charities that are funded.”
Mr Basnett added: “The impact of the COVID outbreak has awakened a number of CEOs as to the importance of digitising their businesses. Understanding eCommerce in totality is now far higher up their strategic agenda.”
Modo25 aims to help clients build a strategy that enables them to take more control of their success.
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