The Tropical Goddess range has been unveiled this week - read more about Sian's plans for her business in this interview here. What do you make of the new swimwear?
Leeds The Apprentice winner Sian Gabbidon launched The Sian Marie range this week; the first since winning the BBC One reality game show.
Called Tropical Goddess, its colourful and decidedly striking, featuring Sians signature prints and reversible, multi-way designs.
Sign up to our daily newsletter
The i newsletter cut through the noise
"Its key that the viewer gets to see the styles on different shapes and sizes so they can see how they would look on them. We want to empower all females. We dont want to be singled out as only for slim girls.
I wanted to kick off with a bit of a bang, says Sian. I want to stay true to my brand. My girls are young girls who want to go on holiday and look great and wear bikinis.
Although the original plan was to keep the brand online, Sian is now in talks with bricks-and-mortar stores, so expect to see Sian Marie on the high street in the future. Weve got orders for the collection already from retailers"
Lord Sugars guidance is now proving invaluable.. Hes very much hands on. Hes been great at advising things like, it needs something to make it its own, because there is a lot of competition in the market.
Meanwhile, there are more deals to be done. Sian said: No matter how successful I am, there will always be something I want to achieve. Sian Marie swimwear is available at SianMarie.com.