New electricals AO store to open within Tesco Extra Seacroft

Electricals retailer AO has announced today its in-store experience has opened at Tesco Extra in Seacroft, Leeds.

This is one of five stores-within-a-store as part of a partnership trial with Tesco.

The move sees AO expand the electricals category for Tesco customers in its Leeds store.

The opening of the new store has also created six new jobs, all of which will be staffed by AO colleagues and have been trained by long-experienced “AOers”.

The new roles will assist customers in choosing the right electrical product for them.

Customers will be able to browse and purchase from all the categories (excluding mobile phones) available on AO.com.

This includes larger electricals such as washing machines, fridges, and TVs that can be ordered for home delivery as well a range of smaller products such as kettles and toasters that can be purchased off the shelf.

The 1,075sqft section of the shop has an open kitchen area with breakfast bars, with experts available for customers to question.

The first customer visited the store at 9am this morning.

Hasan Malek, Store Manager at the AO Leeds store, said: “We’re thrilled to welcome the AO team and to show our customers the new AO store. We look forward to offering customers access to our full range of electricals products, so we can bring exceptional online content, product expertise and customer service in a store environment.”

The store is open 9am – 8pm Monday – Saturday and 10am – 4pm on Sunday.

This is the fourth store now open as part of a six-month trial.

Tony Hoggett, Tesco’s Chief Operating Officer, commented: “We’re excited about this new partnership with AO which will give customers access to a broader range of products and AO’s technical expertise on electrical goods.

"Our Leeds Extra store is one of five stores to benefit from an AO concession and we’re looking forward to seeing how customers respond to this trial.”

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