Jobs at risk as Yorkshire agency Jaywing prepares big restructure

Creative agency Jaywing is rolling out a restructure of the business that may involve job cuts and see the whole business, including Epiphany, amalgamated under one brand.

Friday, 26th June 2020, 5:43 am

The Sheffield-based agency said it was to create a business that had a “more integrated, collaborative and client-centric structure”.

Going forwards, the whole business will adopt the Jaywing brand, which will incorporate Epiphany, and will relaunch in the autumn.

Epiphany’s clients and team will be brought into the wider Jaywing business, enabling specialists to work together more seamlessly to create and deliver multi-disciplinary strategies.

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Jaywing HQ

The move follows a turbulent period for Jaywing, which also has an office in Leeds, which saw it delay the publication of its results last summer and also saw the departures of its chairman and chief executive within a few months of each other.

New CEO Andrew Fryatt, who joined three months ago, said it had become clear since he came on board that the old structure of the UK business was based on acquisition and geography but that its recent difficulties had shown that it needed to work “more collaboratively”, adding: “There may be a small number of roles impacted across the UK business.”

“Since joining the business three months ago, I have been impressed by the organisation as a whole and its exceptional people.

“However, it became clear that we need a structure that enables us to support growth across all of the disciplines offered by our specialists and better respond to unprecedented levels of transformation right across our industry and in our client sectors.

Andrew Fryatt

“The changes announced today will allow us to be more client and market-centric, whilst building expertise in key verticals to continually improve our delivery and effectiveness.”

He added “We believe that this is positive news for our existing client base, and will also allow for better knowledge sharing and working practices between our teams.

“I believe we are extremely well placed to offer precisely what clients want and need right now – brilliant creativity, sophisticated expertise in data, performance marketing and the application of technology to marketing challenges, and I am looking forward to continuing to work with the fantastic talents within the agency.”