Giving 20 gifts to help bring people and businesses of Leeds together

A new campaign is being launched today to bring the city's businesses and residents together in a bid to boost relations and well-being.
Kristina Wilcock with her new approach to work and life well-being.Kristina Wilcock with her new approach to work and life well-being.
Kristina Wilcock with her new approach to work and life well-being.

#Gift20Leeds is the idea is the brainchild of media expert Kristina Wilcock who wants at least 20 Leeds firms to pledge 20 of their resources to local projects by 2020.

The '20' gifts could be anything from donating sports kits or healthy meals to holding training and mentoring sessions for people.

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Ms Wilcock said: "I don't want this to be tick box corporate responsibility but hopefully the start of something that is carried on and quality involvement rather than one day where everybody goes off and plants a flower bed."

#Gift20Leeds launches today.#Gift20Leeds launches today.
#Gift20Leeds launches today.

Ms Wilcock will officially launch and unveil the project tonight (Wednesday) at an event at the Parkside Tavern Pub where she hopes businesses and organisations will sign up to the scheme.

She is leading the way for pledges by offering 20 free media skills workshops to community groups this year with her own business, Gifted Media Relations Ltd, and has been in talks with Leeds City Council, Leeds Community Foundation and the NHS about their involvement as well.

One of the main events is set to be a city wide event on July 25 which is the point at which #Gift20Leeds reaches half way. It is envisaged that on that day there will be a host of activities and workshops taking place across Leeds.

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Ms Wilcock came up with the idea after becoming more interested in well-being in the community and the work place following a diagnosis of Post Traumatic Stress Disorder following a car crash years ago.

She added: "In the last 18 months getting a mental health diagnosis has made me think differently about what I wanted to do in the world of work and what is important to me. What I have learned is that sharing skills and expertise can make a huge difference to other people.

"The other thing is that Leeds is my home and I love living here, I have lived here longer than anywhere else but there is a disconnection between the city and the community. So if a business were to give a day of mentoring for 20 people it gives more of a connection and a legacy by passing that expertise on."

The launch of #Gift20Leeds is at Parkside Tavern on Merrion Street from 6pm.