Direct Golf signed up to join Tesco’s online market place

​Online golf retailer ​Direct Golf UK has ​been signed up by Tesco direct​ and will join ​​its online market place.

Monday, 30th June 2014, 9:41 am

​​Huddersfield-based​ Direct Golf said it will sell retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx, alongside a range of products from other golf manufacturers on the Tesco direct website.

​T​he same range of ​​golf ​clothing, footwear, bags, clubs, balls and accessories ​that ​​is sold on the Direct Golf website will be available on Tesco direct​.

Tesco said the deal will allow customers ​to ​buy all their golf equipment in one place ​and collec​t Tesco​ Clubcard points.

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Tesco direct​‘s online marketplace ​has​ an invite-only policy​ and​ all retail partnerships are chosen to bring the customer more choice.

When ​customer place ​their​ order​s​ through Tesco direct​,​ the​y will be fulfilled by Direct Golf wh​ich​ will ship the goods straight to the customer.

As part of the agreement, Direct Golf is now an official Tesco Partner​, one of a number of major retailers ​working ​with the​ UK’s biggest grocer.

Its o​ther retail partners include ​Huddersfield-based​ ​Mamas & Papas​,​ ​ Wombwell-based ​Maplin​ and ​​​House of Fraser​.​​

Direct Golf products will also be available for collection in-store through the Tesco ‘Click+Collect’ service.

Customers ​will be able to choose from a range of delivery options to suit them.

Direct Golf​‘s​ owner John Andrew, ​a ​Class AA, PGA ​p​rofessional​,​ said: “We see this is a great opportunity to make the best quality golf equipment available to Tesco customers, in a convenient and cost-effective way.

“We’re thrilled to be partnered with one of the world’s leading retailers, and we think this could be the start of something hugely mutually beneficial for Direct Golf UK and Tesco.

Earlier this year, Direct Golf increase​d​ its sponsorship of Yorkshire County Cricket Club, ​expanding its brand presence in and around Headingley, the cricket club’s home for almost 125 years.

It also launched a new loyalty card system which saw 10,000 customers sign up within the first few weeks​.