New Leeds United beer launched in collaboration with The Square Ball and North Brewing Co to celebrate Premier League promotion

It is part of a collaboration between Leeds United fanzine, The Square Ball, and North Brewing Co, which is based in Sheepscar.

The Californian-style Pale Ale will sport the Whites' signature Blue and Yellow colours.

It was brewed with Citra, Mosaic, Cascade and Chinook hops and is described as having "tropical fruity notes with a light bitterness".

Sarah Hardy, Marketing Manager at North Brewing Co, says “Planning this beer has been a bit of a rollercoaster.

"We started discussing it over Christmas but then shelved all the plans as the pandemic hit.

"When the season restarted, we reached out to The Square Ball to see if they would like to be involved with our plans.

"We actually had two designs for the beer label ready – one with the Leeds United colours on and one that made no mention of football just in case!

"We didn’t want to press 'go' on the celebration before it was confirmed and jinx it."

Sarah added: "Leeds’ return to the Premiership is brilliant news for the city.

"Our bars, restaurants and shops have been closed for three months and this boost is needed more than ever before.”

Since announcing the collaboration, North Brewing Co, who also own the Leeds City Tap and other north Leeds bars, have been inundated with requests on social media.

Even Leeds fans from across the globe have been trying to get their hands on the beer - with many people requesting shipping to Australia and Hong Kong.

The beer will go on sale on Wednesday, August 5 at 12pm via the North Brewing Co webshop.

It will be available in single cans or as part of a gift pack featuring four cans, a limited edition t-shirt designed by Refold Studio, and a commemorative badge set.

Buyers will be limited to four cans each.

It will be exported to more than 25 countries during summer.

People can also purchase it in person in any of North's family of bars: Alfred on Stonegate Road, Preston on Roadhay Round, Further North on Harrogate Road, Leeds City Tap Room on Sovereign Street and North Bar Social on Bondgate.

Fans in Harrogate can purchase it in North Bar Harrogate.

Other businesses will be selling the beer throughout Yorkshire, including - Townend Farm Shop, Premier Hop, Raynville Superstore, Fuggle & Golding, Block & Bottle, Little Leeds Beerhouse, Bottle & Bean, Latitude Wines, Caspar’s Bottle Shop, Hoptimist, Bottle & Co, Hip Hops, Hop Shack, Drink Hebden Bridge, The House of Trembling Madness, Manjit’s Kitchen, Beer Central, Rad Beer, Yorkshire Craft, and Beer No Evil.

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Thank you

Laura Collins