Shannon is the owner of Dotty Bridal in Holmfirth, which was named after her late grandmother Dorothy, and was founded in 2015. She is also the owner of Off The Peg Bridal, a wedding dress outlet in Huddersfield affiliated with Dotty.
Shannon’s first appearance on The Apprentice will air today (January 5) on BBC One at 9pm. Here are some of the first look at the dresses which hope to impress Lord Sugar.
1. Shannon Martin
Bridals dressed by Shannon Martin, one of the contestants appearing on this year BBC One series of The Apprentice, who has two shops in Holmfirth, West Yorkshire. Pictured models, left to right, are Victoria Goulbourne, Gemma Sadler, and Hannah Wright, with owner Shannon Martin in pink, and designer Anna Riley-Dibb in black. Photo: hdtwo photography
2. Shannon Martin
Shannon’s boutique boasts four bridal suites, a bar, a retail area showcasing over 170 gowns and a treatment room. Pictured here is Dotty Bridal Boutique, Huddersfield Road, Holmfirth. Photo: James Hardisty
3. Shannon Martin
The wedding dresses are designed and manufactured solely on home turf in the United Kingdom. Pictured are models Hannah Wright and Victoria Goulbourne. Photo: hdtwo photography
4. Shannon Martin
The Apprentice contestant said the inspiration for opening her own bridal shop came after her own wedding. Pictured is Off-The-Peg bridal shop by Dotty, on Victoria Street, Holmfirth, owned by Shannon Martin. Photo: James Hardisty
5. Shannon Martin
Shannon's first store Evelyn Taylor sold preloved and designer sample dresses. This evolved into Dotty with new designer dresses. Pictured is model Victoria Goulbourne. Photo: hdtwo photography
6. Shannon Martin
Lord Sugar has yet to venture into the bridal industry and Shannon is hoping to secure the quarter-million pound investment into her brand. Pictured is Off-The-Peg bridal shop by Dotty. Photo: James Hardisty