Health: Poster campaign to inspire other women

Jo Moseley is one of thousands of women who have been featured on billboards throughout the country.
Jo Moseley is one of thousands of women who have been featured on billboards throughout the country.
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Two women from West Yorkshire are featuring in a new This Girl Can advertising campaign by Sport England which aims to celebrate and inspire women to get active .

Since the launch of This Girl Can back in January, women everywhere have embraced the campaign which features women of all shapes, sizes, and sporting abilities overcoming their fear of judgement to sweat and jiggle as they exercise.

A mobile web app has been created which enables women to upload their own This Girl Can-style picture – whether that’s them finishing their first 5K run or returning to rounders – choose a campaign mantra such as “Hot and Not Bothered” and add the This Girl Can logo.

More than 3,000 women have already uploaded their pictures using the app.

Around 2,500 of the most inspiring pictures shared via the app featured on digital billboards in shopping centres around the country last weekend and will do so again this weekend.

One of these is Jo Moseley from Ilkley who is 50, and works as a manager for an engineering company. She has two sons, aged 14 and 18, and likes to row and swim to keep active. She had just completed the Great North Swim in her This Girl Can picture.

“I hadn’t been to the gym for decades because I worried I would look like I didn’t belong, so it took a lot of courage for me to start getting active last year. However, I quickly realised how much happier and healthier I felt and that inspired me to do more.

“This Girl Can rings completely true for me and I would encourage any women out there who has the same worries I did to just find something that makes them happy.”

Louise Walker from Leeds is 45 and works as an active lifestyle officer. She has two children, a daughter, 26, and 19-year-old son and likes to keep active socially, playing tennis with her niece in her This Girl Can picture.

“You wouldn’t think it, given what I do for a living, but I actually worry about everything when it comes to being active!

“It takes a lot of courage for me to go along and try something new but I know once I get there I’ll love it and just need to brave that first time.

“And overcoming my fears has really helped me understand what might be stopping others from exercising.

“I would say to other women who share my worries to try and not to let the voice in your head hold you back as it’s only you that misses out - no one else is judging you anyway!

“I’ve been really inspired by the This Girl Can campaign and it’s motivated me to try activities I wouldn’t have done before, like Zumba which I started recently and have signed up to continue.”

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