UNwanted bras are set to become a lacy lifeline for women in remote African villages.
Starting this week, the new Bra Bank initiative will be encouraging women to donate their old bras at a Leeds bar.
Most of the bras will go to remote villages in Kenya and Zimbabwe through charity Villages of Hope, with others being recycled.
The charity provides food, education and healthcare to needy communities.
Fronting the campaign is Bianca Gascoigne who said: “There must be thousands of unwanted bras out there that women have outgrown or got bored of, and we want them to be put to good use as part of the Bra Bank campaign. By donating old lingerie, people can help communities across the world in many practical ways and know that after the important support the bra has given them, it can go on to help someone else.”
Donated bras can be dropped off at Halo/Quilted Llama, 177-179 Woodhouse Lane, Leeds LS2 9JT before July 1.
For more information, visit: www.bracollect.co.uk