Pop Talk: Baring more than your soul to sell more music

Dappy

Dappy

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It’s 2014! We are officially in the future. Men are skydiving from Space, burgers are being created in laboratories and music is no longer something deemed worthy of being paid for.

Thanks to the Internet, kids nowadays have access to a world of information at the click of a button. Over the last decade this desire to access things they like (movies, music, games) quicker and cheaper has grown and developed as the technology has and it’s anything the entertainment industry can do to survive. Adapt or die.

The music industry has done it’s best to survive this technological revolution. The Internet has rendered the physical format redundant and it’s only a matter of time before CD’s have gone the way of the Dodo. With nothing to actually hold in your hand, it’s inevitable that people will be less willing to pay for it. So, what started with Steve Jobs deciding that a song was worth 69p, has led to the emergence of streaming sites such as Spotify, a near limitless catalogue of over a hundred years of songs and music, accessible for around £9.99 a month.

Don’t get me wrong, for the general, music loving public this is too good an offer not to get on board with. The hard fact is however is this: the less value put on music, the harder it is to get the records you love made. What record label is going in to invest £70,000 for a quality band to make an album when the only return they will see on it is 0.0001p per play on Spotify? It’s no wonder that these days that today’s chart topping “artists” put less emphasis on the actual music and more on Twerking at the opportune moment, or putting naked girls in their video. Instant gratification. Youtube hits. Only this week, Dappy from N-Dubz confessed in The Celebrity Big Brother house, that after seeing his single at number 3 in the midweek charts, he decided to post a picture of his genitalia on Twitter to boost numbers. Low and behold he was ‘Number 1 by a country mile’ by the weekend. Welcome to 2014…

Now I’m not calling for revolution. There is no point fighting it. I admit that my new year’s party playlist was a Spotify creation. I am no Martyr for the cause. I am merely shining a light on the inevitable and unstoppable trajectory the industry I work in is headed.

I believe, as Plato said: “Music gives a soul to the universe” I just hope the robots don’t completely take our soul.

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