SUPER LEAGUE will be sponsored by energy supplier First Utility for the next three years.
The deal, announced today, is understood to be worth a “significant seven-figure sum”.
The competition did not have a title sponsor last year after the previous deal with haulage firm Stobart - which did not involve any cash - was ended two seasons early.
Super League Chief Executive Nigel Wood said: “It gives me great pleasure to welcome First Utility to the sport as the new title sponsors of the First Utility Super League.
“First Utility is a real challenger brand that is shaking up the UK energy market and we look forward to working with them over the next three years.
“2014 will be a particularly exciting period in the commercial development of the sport.
“This announcement is the first in a series of agreements that will put in place a family of partners around the First Utility Super League as we build on the legacy of the very successful Rugby League World Cup 2013.”
Ed Kamm, chief customer officer for First Utility, said: “The Super League is passionately supported by millions of families in the UK who are the real stars of the game. In turn, we’re passionate about helping millions of families save on their energy bills.
“We think it’s a good fit. We are ambitious about challenging the status quo within the energy market and giving more consumers the low-price energy for which we’re known.
“As a fast growing alternative to the Big Six energy companies it felt right to partner with a growing sport to help build more awareness for our brand.
“We’re big fans of rugby league and are proud to be part of the Super League community; together we hope we can be part of the growth of this exciting sport, as well as helping more people lower their energy bills.”
Super League Commercial Director James Mercer said: “We are very excited about First Utility’s commitment to the sport. We have been working with the company over the last few months to create a unique partnership which will support both of our significant growth aspirations.
“Super League partnerships deliver tremendous benefits across all 14 clubs and our commitment to delivering success for all our partners is very important.”