ADAM PEARSON is to focus his sporting attentions on Super League club Hull FC after leaving Elland Road.
Pearson stepped down as executive director of the Championship football club earlier this week to revert to being hands-on with the Black and Whites, who finished outside the top eight for the second year in a row, and on Thursday reaffirmed his commitment to them.
“We have a very good management team behind the scenes so I see my role as re-engaging with lapsed and now lost sponsors and our supporters in order to ensure the club is on a sound financial footing for the years to come,” said Pearson, who bought the club in 2011.
“Hull FC needs my complete attention, so that is what it will get, as we look to take care of some areas of the club in relation to supporters and corporate partners.
“We have to fight for financial support against the City of Culture 2017 sponsor packages which are eating into our traditional sponsor database.
“I evidenced first hand in Leeds how the two clubs, United and Rhinos, received huge commercial and corporate social responsibility backing from a wide range of companies in Leeds. It would be great if I could engage with some of our larger companies in Hull to obtain that same support for Hull FC.”
The 50-year-old Pearson has also been involved in the past with Hull City, Sheffield Wednesday and Derby but insists his priority is now the rugby league club.
It is 10 years since Hull last picked up major silverware but overseas players Frank Pritchard, Sika Manu and Mahe Fonua are among a host of new signings for next season and Pearson believes 2016 can be a breakthrough year for Lee Radford’s team.
“The management team are building a culture and ethos here at the club that we believe can be the firm foundation of success for years to come,” Pearson added.
“Our marketing team have also developed a new exciting membership that all fans can now play a part in and are working hard to instil a vision, togetherness and community feel across the club.”