Ahead of their debut season in the British Basketball League, the Leeds Force have announced a multi-year partnership with construction company Esh Group.
The deal, whilst providing support for the team on the court, will also see the Force - who started life as the Carnegie university programme in 2006 – and Esh Group’s successful community programmes join up.
Together, they will be aiming to develop basketball in Yorkshire and the Humber, as well as trying to create success in the BBL.
Mark Mills, Commercial Director for the Force, sees having a partnership with such a well-respected organisation as important for the club’s long term future.
He said: “It was vital we found a partner that understood and embraced both the professional BBL team as well as our aspirations in the community.”
The Esh Group logo will appear on Leeds’ kits, and it is already well recognisable in the BBL, as they are title partners to the most successful club in BBL history, the Esh Group Eagles Newcastle. Esh Group chief executive Brian Manning said his company jumped at the chance to partner Leeds.
“They share our commitment to supporting the local community and an ambition to grow participation in the sport.”
Leeds tip-off their debut season in the BBL at Durham Wildcats on Sunday, September 28, and face Glasgow Rocks in their first home game at the Sports Arena on the Headingley Campus of Leeds Metropolitan University on Friday, October 3, at 7.30pm.
For more on this story, and news of signings by Leeds Force, read Saturday’s Evening Post.