I would like to thank Sophie Hazan of your Consumerwatch pages of her Asda price guarantee article.
Ms Hazan had to buy 94 items to make a saving of £2.70 and where 2 of the same items were bought, only one was compared for price. this negated the main price-saving promotions of competing supermarkets namely “Buy One Get One Free (BOGOF), something ASDA does not do.
I could save more thatn £2.70 by buying just 4 BOGOF itmes from Morrisons and comparing them to ASDA’s price. Let us hope that the Office of Fair Trading is as conscientious as Consumerwatch and force ASDA to withdraw these claims, which think are misleading.
Martin J Phillips, Tinshill Lane, Leeds