Supermarket has failed to move with times or cope with competition.
WHILE management failures are blamed for the problems afflicting West Yorkshire-based supermarket giant Morrisons, it’s staff who are paying with their jobs.
A total of 2,600 workers are to be axed as the chain attempts to dig itself out of a hole created by increased competition from cut-price rivals, as well as bosses’ inability to move with the times.
Where founder Sir Ken Morrison prided himself on putting customers first, his successors have allowed seven tiers of management to stand between store bosses and shoppers.
This confused, top-heavy structure has contributed to an annual loss of £176m in the year to February, while the firm recently announced a 7.1 per cent drop in quarterly sales.
Price cuts worth £1bn over the next three years, along with the launch of a long overdue online operation and the opening of convenience stores will help to woo some shoppers back.
But Morrisons is not alone. Both Tesco and Sainsbury’s have suffered sliding profits as the public take their hard-pressed wallets to the likes of Aldi and Lidl instead – a trend that doesn’t look like ending any time soon.
The hope is that those staff who lose their jobs are able to find work either in other areas of the Morrisons business – or with one of their fast rising competitors.
Let’s recognise our inspirational children
YOUNGSTERS sometimes come in for a hard time of it – so it’s important that they get credit when they do something amazing.
That’s exactly why the Yorkshire Children of Courage Awards were launched.
Entries are now open for this year and it’s a chance to recognise those who have shown tremendous bravery in the face of adversity, raised money for the less fortunate, care for others or excel in their chosen sporting field.
If you know a youngster who fits the bill, go online at yorkshirechildren.co.uk and help them get the recognition they deserve.