A Morley football team are the stars of a train company’s new TV advert promoting the north’s attractions.
TransPennine Express shot Woodkirk Valley FC’s under 14 and under 15 sides playing a match at Middleton Leisure Centre as part of their new campaign to encourage passengers to visit cities and towns on its routes.
Other Leeds landmarks featured in the 60-second commercial include Broadcasting Tower and the Belgrave Music Hall as part of a whirlwind tour of northern England.
The advert follows the journey of a train from an industrial town to open countryside, passing many of the region’s most iconic buildings, such as the Angel of the North, Clifford’s Tower in York, The Deep in Hull, Edinburgh Castle and Scarborough Beach. The storyline pays homage to the north’s proud heritage while also highlighting its future potential.
Woodkirk’s junior players were filmed during a free kick sequence and the squad can be seen for a few seconds as the train ‘passes through’ the pitch.
The train operator, which serves Leeds, has pledged £500million of investment in its fleet over the next seven years, including 220 new carriages with 13 million extra seats. It is committed to working with businesses and products in the region to improve connectivity and the economy.
TransPennine Express’s head of marketing Caroline Anchor is hoping the campaign will boost tourism in the region.
“Our new campaign is designed for a brand that’s going places but we’re not just on a journey to transform a train service. We’re on a journey to connect the people and places that we serve too, helping communities prosper, more ideas happen and more businesses grow. We believe the advert draws on what it is to be a proud northerner and hope that people identify with it.”
Woodkirk’s moment of fame was first broadcast during Emmerdale’s commercial break on May 2 and creators hope the footage will be seen by as many as 13.2million TV viewers. It will be shown on channels including ITV, Channel Four and Sky.
The advert can also be viewed on Youtube by searching for ‘TransPennione Express: Where Next?’.