White rose will stay on masthead when YEP revamps

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We asked the question – and you responded in no-nonsense fashion. Should the soon-to-be relaunched Yorkshire Evening Post keep the county’s white rose emblem as part of its masthead?

And the virtually unanimous answer we received from you, our readers? Don’t you dare get rid of it!

Hundreds of people took to social media after we floated the possibility of the rose being dropped from the YEP’s masthead during the revamp of the newspaper.

Comments included “it must be kept” and “of course it should stay, it’s what makes this paper belong to Yorkshire”.

And today we can confirm that the rose will retain pride of place on the YEP’s front page when the new-look paper hits the streets for the first time next Monday, January 19.

YEP editor Jeremy Clifford said: “We have listened hard to what our readers have said about the importance of the rose to the Yorkshire Evening Post.

“As part of the major revamp of the YEP we have looked at every part of the paper, deciding what to keep, what to stop and what to change, and the rose was part of that discussion.

“But you have told us forcefully what you think and left us in no doubt that the rose should remain part of our titlepiece and part of our identity.

“So you will see the new-look Yorkshire Evening Post on Monday with the rose, but it too will have a new look, befitting our new-look paper that we are proud of.”

The redesigned YEP’s lighter and brighter feel aims to reflect its position at the heart of one of the UK’s most vibrant cities

To tie in with the revamp, we are assembling a team of volunteer correspondents who will compile weekly columns packed with grassroots news about their communities.

We’re especially keen to recruit residents in Headingley, Beeston, Armley, Pudsey, Hunslet, Belle Isle and Cross Gates. People interested in becoming community correspondents are asked to e-mail steve.teale@jpress.co.uk.

* The white rose was added to the YEP masthead during the run-up to the paper’s 100th birthday celebrations in 1990.

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