A charity is urging motorists to pledge support for its annual campaign to cut deaths on the roads.
Brake is calling on drivers and passengers to back its online Brake Pledge ahead of Road Safety Week 2016.
The pledge asks people to adopt six elements - Slow, Sober, Secure, Silent, Sharp and Sustainable - as part of their daily driving routine to help keep people safe on roads.
It can be filled out using an online form or by email, and shared with friends and colleagues before Road Safety Week takes place in November.
Gary Rae, director of communications and campaigns for Brake, said: “Anyone can make and share the Pledge – individuals, businesses and community organisations.
“It’s practical, and if every driver vowed to slow down, never drink or take drugs when driving or use their mobiles, always wear a seat belt and make sure children are safely restrained, get their eyesight regularly tested, and minimise the amount they drive, then our roads would be safer places for everyone.”
Five people are killed every day on the roads, according to the charity. Brake says if people change their driving behaviour and adopt the pledge, roads deaths could be prevented.
Nearly 500 deaths and serious injuries happen on UK roads every week.
Road Safety Week 2016 will take place from November 21-27. It is organised and co-ordinated by Brake and supported by the opticians Specsavers.
People can register on the charity’s website now to be part of the campaign, and anyone who signs up will be given a free electronic action pack.
Latest figures from the charity show that Road Safety Week 2015, which called on motorists to “drive less, live more”, reached more people than ever before because of its large social media coverage online.
THE SIX ELEMENTS OF THE PLEDGE
Road safety Brake is urging people to sign up to its online pledge.
The six elements of the pledge include:
Slow: People are urged not to break speed limits, or drive too fast near crash scenes.
Sober: Drivers are being reminded of the dangers of drink-driving.
Secure: Passengers and drivers should always wear their seat belts.
Silent: People should try not to make calls while driving.
Sharp: Keeping on top of eye-tests is vital if you’re behind the wheel.
Sustainable: Minimising the amount people drive can reduce potential casualties.