A website from Leeds is trouncing global movie and sporting icons in a 'battle of the blogs'.
The Culture Vulture is a collaborative blog written and overseen by Armley's Emma Bearman.
Her self-styled "little blog from the North of England" features the
latest news, views and discussions on culture and arts issues and events in Leeds and beyond.
Now the devoted blogger has been nominated for a 'Shorty' - an international social media award - in the 'cultural institutions' category.
And her and her team's efforts are beating off strong competition including the collective might of Liverpool and Everton Football Clubs, strongman-turned-actor-turned politician Arnold Schwarzenegger, and even serial social networker Stephen Fry.
At one point the Culture Vulture topped the worldwide nominations, sitting three votes ahead of Liverpool FC and a host of other bloggers.
Mum of two Miss Bearman, who also helped found the Armley Tourist Board website, said the blog was a "labour of love" for her and 30 others.
"It's about culture in the he wider sense," Ms Bearman said. "We write about the places we live in and love. None of us get paid. It covers everything. It's about living - about opening people's eyes up to what goes on around them".
The Shorty Awards are a worldwide effort to engage the users of social networking site Twitter.
The aim, says the tagline, is to "honor the best producers of short,
The nomination process culminates in a ceremony in New York City.
Speaking of the nomination on the blog, Ms Bearman added: "It's doubtful we'll last the distance, but it sure feels gratifying to be beating Liverpool Football Club, who some argue are not a cultural institution, I beg to differ.
"It might have been helped by our pledge to bake everyone a cookie and present them at our second birthday party in February!
"We don't wish to bore everyone on Twitter by going on about this
endlessly, so we've enjoyed our moment … (but] if you would like a little blog from the North of England to trounce everyone and go to New York to collect a trophy please spread the word!"
To vote in the cultural institutions category at the Shorty Awards, visit http://shortyawards.com/category/culturalinstitution
Log on to http://theculturevulture.co.uk/blog/ to follow Emma and the team's journey and read the blog.