Tackling the ‘last great taboo’

The Co-op  store in Garforth, Leeds, launches its new two year campaign to help tackle loneliness in partnership with British Red Cross.'''Pictured are British Red Cross volunteer Linda Lyth, support worker Jan Hudson, Angela Romans from the Co-operative funeral care, Garforth Co-op's Natasha Firth, Katie Appleby, Richard Foster and Tom Featherstone, British Red Cross service co-ordinator.
The Co-op store in Garforth, Leeds, launches its new two year campaign to help tackle loneliness in partnership with British Red Cross.'''Pictured are British Red Cross volunteer Linda Lyth, support worker Jan Hudson, Angela Romans from the Co-operative funeral care, Garforth Co-op's Natasha Firth, Katie Appleby, Richard Foster and Tom Featherstone, British Red Cross service co-ordinator.
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Staff at Garforth Co-op waved placards to raise awareness of the issue of loneliness as the company launched a new campaign to raise millions of pounds to tackle the issue.

A survey by the Co-op showed that loneliness is a taboo subject among people in Yorkshire, with two thirds happier to talk about death, money or body image than admitting they are lonely.

More than a quarter, 28 per cent, said they knew someone who was lonely and 14 per cent said loneliness was something that affects them regularly.

The Co-op has partnered with the British Red Cross for the two-year fundraising campaign. Store manager Richard Foster said loneliness and isolation are the “last great social taboo” .

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