Asda looks set to triumph in the battle of the supermarket giants in south Leeds.
The company went head-to-head with rival Tesco in a bid to build a new store on the same road in Beeston.
Now, after a struggle stretching back more than 18 months, Asda’s plan has won the backing of planning officials at Leeds City Council – at the expense of the Tesco proposal.
A report to be considered by the council’s south and west plans panel next Thursday said: “The Asda proposal would have a less significant adverse impact on Beeston centre than the Tesco proposal and consequently the Tesco scheme is recommended for refusal, whilst the Asda is recommended for approval.”
Tesco originally submitted plans for a 2,700 sq m store on the site of a former jam factory on Old Lane in October 2010.
A year later Asda put forward proposals to replace its existing Asda 500 sq m store on an adjacent plot of land with a 3,000 sq m shop on the same site.
Retail experts have assessed the potential impact of the respective plans on the area and the nearby Co-op store. They concluded that both would affect the Co-op’s trade.
But the report added: “A new store ... would also offer local residents a greater choice in retail provision and introduce an element of competition that does not currently exist.”
It concluded that a new Tesco would have more of an adverse effect on the area.
Asda said its new store would create up to 140 new jobs.
More than 1,000 people signed a petition supporting the plan.
Spokesman Philip Bartram said: “The proposed new store will not only help to boost the local economy, with the creation of much-needed jobs, but it will also mean even more support for local groups and organisations at the heart of the community.”