South Leeds: Emmerdale’s Eric on the tills for Christmas

Chris Chittell, who plays Eric Pollard in Emmerdale, mans the tills at Asda's Morley store for charity. PIC: Jonathan Gawthorpe

Chris Chittell, who plays Eric Pollard in Emmerdale, mans the tills at Asda's Morley store for charity. PIC: Jonathan Gawthorpe

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Shoppers were given a surprise as soap stars swapped their sets for the supermarket checkout as they helped raise money for the Text Santa campaign.

Emmerdale stars from the long running show filmed in Harewood packed shopping bags and working the checkout at Asda in Morley.

They were taking part in the Text Santa, the ITV charity campaign.

The festive fundraisers were aiming to surpass last years national total for the campaign which stands at £4.1 million.

Lesley Dunlop, Mark Charnock, Natalie J Robb, Chris Chittell and Chelsea Halfpenny, who play Brenda Walker, Marlon Dingle, Moria Barton, Eric Pollard and Amy Wyatt repectively, all helped raise much-needed funds.

Culminating in a live show on Friday, December 21, hosted by ITV favourites including Ant and Dec, Phillip Schofield and Holly Willoughby, Text Santa is aimed at raising awareness and funds for UK charities which support the most vulnerable at Christmas.

A spokesperson for Asda said: “No one should suffer at Christmas and that’s why we’re getting fully behind Text Santa again this year.

“Hopefully we can spread some festive magic to those who are vulnerable in our community during the festive season.”

The charities that will benefit from the ITV campaign were selected by a panel of both ITV and external representatives. They had to meet certain criteria such a reaching as many people as possible around the UK.

Last year the campaign supported charities including Great Ormond Street Hospital, Samaritans and Help the Hospices.

You can donate £1, £5, or £10 by texting SANTA1, SANTA5 or SANTA10 to 70070, with 100 per cent of the donation going towards the Text Santa charities.

The last date for text donations is Saturday, December 22 and donators must ask the bill-payer’s permission if they are not 16 or over.

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