THE BIGGEST bus firm in Leeds today announced plans for a ticket price shake-up.
First’s new range of fares will come into force on Sunday, March 30.
Adult day, week, month and annual prices for local and West Yorkshire-wide travel will remain unchanged. However, some single and return fares are being hiked to meet what the operator describes as “rising costs”.
Most of First’s £1.10 Leeds journey prices will go up by 10p. Its £2.10 fares will increase by the same amount.
A quarter of the firm’s £1.10 tickets are coming down by 10p.
First says it has “worked hard” to keep the across-the-board increase to less than 1.5 per cent – below the rate of inflation. The move comes just two-and-a-half months after the firm introduced a number of other ticket price reductions.
Simon Pearson, First’s commercial director for West Yorkshire, said: “We have frozen a number of our fares including all of our West Yorkshire wide tickets and all our local Leeds day, week, month and annual tickets.
“We aim to provide good value for money for our customers by ensuring that our fares remain attractive.
“Where some single and return fares are changing we have worked hard to keep any increases to a minimum and the overall changes are well below inflation.”
Changes introduced by First at the start of 2014 included the extension of its existing £3.90 off-peak day ticket so it could also be used at peak times.
The operator said the new system could end up saving regular passengers more than £250 over the course of the year.
First recently announced an additional 100,000 people each week in West Yorkshire were using its services compared to 12 months previously. It also made headlines last month when it came out in opposition to Leeds’s proposed trolleybus network.
The firm said a fleet of state-of-the-art double deckers would help deliver the same benefits as trolleybus at a fraction of the cost.