Roll-out of Penguin update is major deal for digital sector in Leeds

Martin Calvert.

Martin Calvert.

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Leeds digital marketing and SEO agency Blueclaw has been getting a first-hand insight into the impact of the start of Google’s global roll-out of its Penguin 4.0 algorithm update.

Penguin is a sophisticated filter that is specifically designed to detect and penalise websites that use spam to artificially inflate their search engine results page rankings.

Blueclaw says that, since last month’s roll-out announcement, there has been a noticeable surge in the number of local firms seeking advice about the algorithm update and how it might affect the way they operate.

Blueclaw’s marketing director, Martin Calvert, said: “For some companies the news that Google will be constantly checking and re-checking websites for spam and bad customer experience will be good news – they’ll be rewarded for their SEO best practice faster, rather than having to wait for a manual update.

“Of course, those that have been getting away with some dubious tactics will have to change quickly – but it feels like the message has been received in Leeds.”

For further information, visit the Blue Claw web page.

The Yorkshire Evening Post recently launched its Digital City platform in partnership with Sky Betting & Gaming.

The platform is designed to highlight the giant strides being made by a sector that boasts around 3,000 organisations in Leeds.

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