Wharfedale Brewery, housed at the back of the Flying Duck Brewpub in Ilkley, is to launch a new tourist attraction this weekend which is set to benefit businesses across the Yorkshire Dales.
The Ales Way – Wharfedale’s Ale Trail, takes real ale lovers on a journey from Ben Rhydding to Hubberholme, encompassing 15 of Yorkshire’s most iconic pubs, the vast majority of which can be reached via the Pride Of The Dales bus services which the brewery sponsors.
Visitors to each pub will receive a stamp when they order a pint of Wharfedale Blonde, Best or Black.
When they have collected 10 stamps they will be given a free Ales Way t-shirt and also invited to be entered into a ‘Hall Of Fame’.
Should they manage to visit all 15 pubs on the ale trail they will also receive a souvenir box set containing two bottles of beer and a Wharfedale Brewery branded pint glass.
Jonathan Shepherd, of Wharfedale Brewery, said: “I hope The Ales Way will capture the imagination of the public and become an exciting new tourist attraction throughout the Upper Wharfedale district. We have been overwhelmed by the fantastic support we have received from such wonderful pubs and hope to repay them by bringing them increased footfall.”