Emmerdale’s famed Burley Road studios are being opened up as a tourist attraction in a move that could generate as much as £15m per year for the Leeds economy.
The complex will continue to be used for filming of the ITV soap following the introduction of the behind-the-scenes tours, which are due to start this summer and are expected to bring in an annual total of 150,000 visitors.
The Emmerdale Studio Experience will be run in partnership with ITV by York-based Continuum Attractions, which has previously operated highly-successful tours of Coronation Street’s set.
It has also recently launched visits to Emmerdale’s exterior set on the Harewood estate.
Confirming the Burley Road plan exclusively to the Yorkshire Evening Post, Continuum said ticket purchase details for the indoor tours are scheduled to be released next month.
The firm also said it was “delighted” to be continuing its working relationship with ITV.
The final green light for the scheme is subject to Leeds City Council planners approving the additional use of the studios as a visitor attraction.
A supporting document submitted with the change-of-use application to the council says: “The proposed tour will allow visitors to learn about the history and heritage of the show while immersing themselves in the stories associated with the programme.”
It also says each tour will last an hour-and-a-half, with capacity being limited to 50 people at a time.
Themed catering and retail facilities will be put in place at the studios to “further enhance the overall experience”, adds the document.
The attraction should create around 70 full-time jobs, with more than 80 per cent of its workforce likely to be drawn from within a 10-mile radius of the Burley Road site.
About 25 per cent of the hoped-for total of 150,000 annual visitors are expected to stay overnight in Leeds.
The Emmerdale Studio Experience’s estimated £15m boost to the local economy has been calculated by the project team in conjunction with York St John University.