A NEW Year's Day rice pudding left Shaun Worrell with a very sharp taste in his mouth.
For as he spooned down the creamy Asda brand pudding direct from the can he suddenly felt an acute pain in his gums.
When the 38-year-old railways dispatch assistant investigated the substance, he said he found a one inch long shard of white plastic with "razor" sharp edges.
But when Shaun, concerned that other tins might be similarly contaminated, alerted Asda he was disappointed to be told that the firm could not withdraw stocks until his can contents had been analysed and investigations carried out to confirm the problem.
Shaun, of Whincover Gardens, Farnley, Leeds, said he had bought the 425g tin of rice pudding from the Asda store at Pudsey's Owlcotes Centre about a fortnight earlier.
"I opened the can on January 1 and was eating it out of the can with a spoon. I was about two thirds of the way down.
"I put the spoon in my mouth and the next thing I knew was a sharp pain in the side of my gums. I spat something out and it was a white piece of plastic about an inch long with razor sharp edges," said Shaun.
He telephoned a number given on the can and was put through to the Service Team at the Asda Head Office in Leeds.
"Basically they were not prepared to take any emergency recall action until I took the tin-up to the store and it could be analysed along with the plastic," he said.
"I feel their reaction was inadequate considering the type of product could easily be given to children," said Shaun. "They said the procedure was company policy."
He felt that some action to take stocks out of circulation – perhaps temporarily until after the investigation – should have been taken immediately.
A spokeswoman for Asda said: "We have launched a full investigation and have sent the Asda Rice Pudding product off to our technical team to determine what the foreign body is and how it got in there.
"We take these incidents very seriously and we will keep the customer fully informed of the findings."