THE NEW bosses of one of the best-known pubs in Leeds have scored a canny PR coup ahead of the start of the football season.
As previously reported by the Yorkshire Evening Post, the independently-run Ossett Brewery has taken over the Old Peacock, opposite Leeds United’s Elland Road ground.
A much-loved drinking haunt for United fans, it will officially reopen tomorrow following a £400,000 refurbishment.
And sharp-eyed visitors will notice one small but significant difference to other Ossett Brewery pubs.
The firm’s logo normally includes a sizeable amount of red – the colour most closely associated with Leeds’s arch-rivals Manchester United.
The design on show at the Peacock, however, has dropped the red and instead only features Leeds’s traditional colours of white, yellow and blue.
Ossett Brewery’s joint managing director, Jamie Lawson, said: “Our subtly-altered logo is now displayed in all its glory on the left hand side of the pub, and we are very proud to have it there.”
Looking ahead to United’s first home game of the 2013-14 campaign on Saturday, Jamie said: “Along with many of the team, I’m a big Leeds fan, so this venture fulfils a boyhood dream. Having the pub ready in time for the new season was always fundamental to this project.”
Renamed the Old Peacock Real Ale House and Kitchen, the pub now boasts a separate restaurant area.
It will serve nine hand-pulled real ales, including an exclusive 1919 beer – named after the year United were founded.
Brewery bosses are keen to stress, however, that they also aim to attract plenty of custom throughout the week.
“We are confident our refurbishment will create a relaxed, welcoming environment for anyone wanting to enjoy the best beers or the tastiest grub you can get in a pub on non-matchdays,” said Jamie.
The Peacock first opened in 1963, replacing an older pub of the same name dating back to the 1840s.