And it’s off - the fundraising challenge to build a giant Lego version of the Leeds city crest has now begun.
The Mayor of Leeds, Coun Judith Chapman, was on hand to help kickstart her unique and ambitious project to raise as much money as possible for her chosen charity, Specialist Autism Services.
Residents and businesses are encouraged to buy Lego bricks, for a nominal fee, to help build the crest which will eventually measure 3.5m by 3.5m.
Shoppers at the White Rose Shopping Centre - where the crest-to-be will remain until Friday - began the build, along with the Lord Mayor’s daughter Harriet, who has autism and, being a massive Lego fan, developed the idea.
Coun Chapman said: “We have received a great response from the public since the launch of our charity fundraising challenge at the White Rose this week to build a Leeds crest made entirely out of Lego bricks, and it is exciting to see the mosaic, even at these early stages, begin to take shape.
“We would be delighted to hear from any residents, local businesses, groups and organisations how they might be able to support us with this challenge, which is in aid of my chosen charity this year Specialist Autism Services.”
How to get involved:
Four bricks can be bought for £1, of 16 bricks for £4.
Businesses, groups, organisations or well-wishers can also pay to have their name and logo stamped on the crest - either £256 for a 1,024-brick base plate, or £512 for a 2,048-brick plate.
To buy a brick over the phone, text LEGO42 plus the amount to 70070 - eg LEGO42 £1 or LEGO42 £256.
Any businesses or organisations interested in hosting all or part of the display during the challenge, to help sell the bricks, can contact the Lord Mayor’s Office on 0113 2474194.
All donations from the project will be given to the Lord Mayor’s chosen charity this year, Specialist Autism Services. Visit www.specialistautismservices.org.