SHE’s the sweet toothed Princess-to-be who has regular engagements with the wonderful world of Haribo.
Kate Middleton pops into her local shop in Berkshire every week to buy Starmix and Tangfastics sweets, made by the Pontefract based confectionery giant.
Now, by unofficial Royal appointment, Haribo chiefs have produced a new product in Miss Middleton’s honour ahead of next month’s Royal Wedding.
And the new tasty new line – Hearts and Rings and Other Nice Things – was due to be launched today at Miss Middleton and Prince William’s local Peaches Spar Store in Bucklebury.
Shop owner Hash Shangadia has told how the blushing bride-to-be is a regular customer and buys two packets of her favourite Haribo treats every week.
Mr Shangadia, who has been invited to the Royal wedding along with wife Chan, said: “Kate loves Haribo Starmix – they’re her favourites, and Tangfastics.”
Haribo marketing manager Gemma Hicks, said: “We think it’s fantastic that Kate is a fan of our products – she’s one of the most famous people in the world at the moment and it really does show that our products offer something for everyone.
“When we heard about the royal engagement we were really excited and wanted to create a product inspired by it.
“When the couple announced they were getting married in April we got to work, and it’s a testament to the hard work of our staff that we’ve been able to create a new line in time for their big day.
“Hearts and Rings has been designed and created in Pontefract, which is fantastic for the town. We’re all really excited and hope the royal couple are fans.”
The pink bags of Hearts, Rings and Other Nice Things – which will be exclusively available at Mr Shangadia’s shop before they are launched across the country.
They contain Haribo’s friendship rings and heart throbs – found in Starmix bags – as well as new cupcakes, lips and present-shaped pieces.