A Yorkshire entrepreneur is on a “one-man crusade” to bring Leeds Kirkgate Market into the digital age.
Dave Fisher, a 48-year-old shopkeeper, has spent the last 18 months working with market traders to develop his Market Delivered website, which takes online orders to deliver market produce to the doors of shoppers.
He claims the business is the only one of its kind in the world and is currently delivering everything from eggs, meat and fish to coffee and pet supplies from traders to up 13 clients a day in Leeds.
The venture, which was trialled in Todmorden before coming to Leeds in September, allows customers to browse market products online before ordering them for Dave to pick up.
He said: “I’ve always liked markets, it’s always better quality and better value but they’ve become inconvenient and that’s the whole thing behind it.
“I want to bring them into the 21st Century, it’s a bit of a one-man crusade.”
Items sold on his website cost the same as at the market, while Dave takes a cut of the profits and charges a small delivery fee.
Andrew Clough, who owns Whitaker’s Farmhouse Eggs which has been in the market since 1981, said: “People want to get to the market but with the issues with parking in the city centre and convenience, this is bringing the quality to your door – it’s got to be a winner.”
Manager at the Neil’s Fruit and Veg stall, Matt Brake, added: “It’s helping to bring the market into the digital age.”
Dave, who has only promoted his firm through Twitter, has been taking growing numbers of orders delivering to doorsteps and businesses on a daily basis as more traders get involved.
Sue Burgess, the market’s manager, said: “It’s a real step forward for market trading, we’d love to be able to expand it.”
Visit www.marketdelivered.co.uk for information.