A NEW year has begun and a new era for your Yorkshire Evening Post is just around the corner.
We are on the verge of unveiling a revamped YEP that’s in keeping with the exciting changes happening in the city we serve.
The new-look YEP will be lighter, brighter and easier-on-the-eye, with the sample pages printed here providing a sneak peek at what is being planned.
And our content is being freshened up as well, making the paper a vibrant must-read for information and views about one of the UK’s best places to work, rest and play.
Here, YEP editor Jeremy Clifford sets out exactly what you, the reader, can expect when the redesigned paper hits the streets.
He writes: “The Yorkshire Evening Post is launching the NEW year with a NEW look to Leeds’s favourite NEWspaper.
The city has seen big changes in the last few years, with a new Trinity Shopping centre, the new First Direct Arena and new developments along the waterfront. It has become a vibrant, lively metropolitan city.
And its NEWspaper needs to reflect those changes.
This year is the 125th anniversary of the Yorkshire Evening Post and we, too, are evolving and changing.
So what is NEW:
1) A new, modern design, with a new typeface, lighter design, and better use of photographs
2) A different tone. Light, bright and entertaining. Championing our city but not afraid to point out what is wrong and needs fixing.
3) Harder edged, more opinion, more comment, and more setting the agenda for conversation across the city.
4) More columnists, more community news pages and new sections.
5) Vibrant, with plenty of ideas every day about where to go, where to drink and where to eat.
So let me take you through some of the changes we are making:
On Monday, a new traffic and travel page will give you information on public transport issues, planned major roadworks, where the mobile speed cameras are and how to find the cheapest petrol.
We also have a new nostalgia page, and two new pages looking at health matters.
Tuesday brings a new jobs section advertising part-time jobs. There’s a new Your Style section with features on people, beauty, fashion and an advice page. Two new pages look at consumer issues and there’s a new nostalgia page.
On Wednesday a new page, Fit for Life, looks at the latest fitness crazes for men and women and we introduce our third new nostalgia page, looking back pictorially at Leeds and its highlights.
We find the best bargains for you on Thursday, with a new Thursday Savers page, highlighting the best discounts to be had from High Street stores, and a new Bargain Buys page promoting the best buys in town from our major shopping malls for the weekend. We’ll be bringing you news from our new community correspondents, plus our new Thursday Jobs section with more than 200 posts.
Thank God It’s Friday brings a sigh of relief to the week, with a new nine-page section. It will showcase some great places to eat and drink, what’s new in Leeds and publish our readers’ best recommendations for what to do and see in our city. And we have a new weekend feel to Saturday, with eight additional pages, making the Yorkshire Evening Post a luxury read for Saturday and Sunday. Our photographers will be showing some hardly seen parts of the city, we have a new section celebrating your best family occasions and a new Family Page.
Rest assured, we have kept and improved all the regular parts of the Yorkshire Evening Post, with plenty of sport, news from your local areas, property, motors, entertainments and our seven-day TV guide.
But I am excited about the NEW look and the NEW package we have put together making the Yorkshire Evening Post a better NEWspaper than it has ever been.
If you love Leeds, you’ll love your NEW look Yorkshire Evening Post.”