Nearly 2.5 million people in the UK were taken in by scams during 2010, new research today suggests.
A survey by the charity Age UK found that 29% of respondents believe they were targeted by con artists at some point during the year, with 17% of those actually falling victim.
Online deception was the most common fraud, the poll found, followed by bogus telephone calls.
Age UK questioned 4,732 people across the UK as part of their research into scams.
The results showed that fraudsters targeted all age groups and that men were as likely to be conned as women.
But the charity warned that older people were more commonly victims of time share and holiday club frauds, with 17% of those being hit aged between 70 and 79 years old.
Researchers also found that victims were reluctant to admit that they had been conned.
Only 8% of those fooled by con artists went to the police. Almost three-quarters didn't even tell a friend or family member.
Helena Herklots, services director at Age UK, said: "The evidence shows
that scamming is rife.
"We are working to raise awareness of the issue and provide information and advice to help older people avoid being conned.
"Remember, if it sounds too good to be true, then it probably is."