Leeds: Thank ewe for woollen coffins

REST IN FLEECE: Rachel Reeves, MP for Leeds West, and Adam Hainsworth, commercial director of Hainsworth, with Poll Dorset sheep. PIC: Graham Lindley

REST IN FLEECE: Rachel Reeves, MP for Leeds West, and Adam Hainsworth, commercial director of Hainsworth, with Poll Dorset sheep. PIC: Graham Lindley

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As a business idea, ewe would hardly believe it’s true.

But a Leeds textile mill is successfully fighting the economic downturn with the help of an unusual product range – coffins made of wool.

Stanningley-based Hainsworth use three fleeces to make each coffin and the idea has proved a hit.

From a standing start sales have steadily grown and the company is now selling 120 coffins per month in the United Kingdom and new markets have been opened up in Finland, USA, Germany, The Netherlands and Australia.

Hainsworth owns the global patent for the range, which is called Natural Legacy. To celebrate the second anniversary of its launch, two sheep paid a visit to the mill and were given a ride in a Rolls Royce Hearse as a “thank you” for all the wool they and their colleagues have supplied to make the wool coffins such a success.

Hainsworth was founded in 1783 and is a family-run business now in its seventh generation.

Professor Peter Moizer, Dean of Leeds University Business School

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