A sheep had a day trip to the big city to showcase the wool used in luxury mattresses at John Lewis, which this month launches its ‘Sleeptember’ event.
John Lewis mattress maker Spink & Edgar brought a sheep from its 300-acre farm in North Yorkshire - along with farmer Gary McPartland - to teach shoppers about the benefits of sleeping on a mattress with natural fillings, including wool and hemp.
The department store is backing The Sleep Council’s month-long Sleeptember event which aims to help people get a better night’s sleep.
It will be hosting a series of activities throughout the month, on store and as a pop-up in Victoria Gate.
On September 9 and 30, shoppers can meet Spink & Edgar’s parent company Harrison Spinks to learn more about its mattresses and farm.
For the younger ones, a Sleeptember Treasure Hunt will involve finding six missing sheep in the John Lewis store to win a prize.
Sleep experts will also be on hand throughout the month to offer shoppers hints and tops on how to improve their sleep.