A beauty brand based in Leeds has refused to knowingly sell its products to supporters of Donald Trump.
Ethical cosmetics line Illamasqua, which has a store in County Arcade, has signed a pledge in opposition to the US president.
The make-up company, founded by Julian Kynaston, believes it is the first British business to refuse to sell to those associated with Trump.
They are asking customers to oppose racism or shop elsewhere.
A statement by Illamasqua read:
"We believe in the freedom of expression, equality and diversity. That's why we are horrified by President Trump's actions to date. We refuse to remain silent while extreme right-wing populism gains momentum. As such, we will never knowingly sell our products to people who support his values."
Customers are asked to sign an anti-fascism pledge before making a purchase.
"We’re realistic. We know we can’t stop anyone buying our products. But we also know that no matter how hard some people work to make themselves beautiful on the outside, make-up can never hide the ugliness inside. So please, if you don’t agree, don't buy from us. Prejudice, sexism and racism should never be tolerated. Whether you’re a brand or an individual join us and, together, we will all go down in history for challenging fascism," added Julian.