Leeds inspires German tourism

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Leeds is being used as the inspiration for German tourist representatives wanting to promote their own venues and attractions.

A host of delegates who live and work in the city of Dusseldorf in Western Germany visited Leeds this week to see how the city’s transport, tourism and leisure infrastructure works.

Part of the trip included building relationships with Leeds Bradford Airport, Leeds based airline operator Jet2.com, local organisations in the city and media representatives.

After exploring the city centre the officials were struck by Leeds’ sympathetic re-development and modern use of historic buildings, the layout of the city and traditional English food such as pies.

They also said there were many similarities between Leeds and Dusseldorf like industrial heritage, redevelopment to promote the arts and the shared love of football.

Eckhard Mischke, marketing director at Dusseldorf Airport told the Yorkshire Evening Post: “I love the city and everything is close together. There are a lot of historical buildings and the Victoria Quarter is beautiful.

“I have some spare hours to go to the city museum and the Henry Moore Institute.

“I was not aware of what was here. I am surprised but in a really positive way.

“I am thinking of coming for a weekend with my family to show them around.

“It is British culture. London is so crowded but Leeds is easier to get around.”

The results of the fact finding trip will be fed back to overseas tourism bosses with a view to promoting events in the German city such as Christmas markets, riding and hiking and the arts.

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