It’s a tradition that is as British as the Union flag, Victoria Sponge and fish and chips - but it seems drinkers are turning their backs on the pint.
Research out today from the Campaign for Real Ale (Camra) shows the half pint glass is now the most popular way to drink beer. And drinking a third of a pint is now just as popular as downing a pint, according to the survey of 2,000 people.
The campaign group said the switch away from the pint pot reflected a trend for people drinking less, but being more adventurous in their choices.
Paul Stephenson is the manager of the Head of Steam on Mill Hill, which specialises in craft ales and cask beers, particularly from America and Belgium - primarily served in two-third of a pint schooners and third of a pint measures.
He said: “We find that when trying something new or a bit different, people tend to go for a schooner or a half-pint, but when it’s a traditional hand pull, they are more likely to go for a full pint.
“If people are stretching out of their comfort zone they will go for a half.
“But our clientele never ceases to amaze me. We get everyone from your more mature Camra drinker, who might have a traditional bitter, to a group of ladies who are no longer after wine, but instead IPAs, porters and stouts.”
Camra chief executive Tim Page said: “With more than 1,200 breweries in the UK, and more beer styles being brewed than ever before, Britain has seriously got the beer bug.
“People are becoming more open to trying new beers and moving away from the mentality of drinking pint-after-pint of the same brew.”
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