Leeds-based company Sky Bet has announced a deal to become an official betting and gaming partner of Yorkshire County Cricket Club.
The link-up will run for an initial three years and is designed to add extra value to the matchday experience for the club’s army of loyal fans.
Andy Dawson, Yorkshire’s commercial director, said: “We’re delighted to welcome Sky Betting & Gaming to our portfolio of official partners.
“Sky Bet is one of the UK’s largest and most well-respected betting and gaming companies and their ability to innovate and push boundaries is an important value we share.
“They are committed in helping us add to the matchday experience, whether watching at Headingley or following via other digital platforms.
“As one of the biggest employers in Leeds, Sky Bet continue to demonstrate a high level of corporate responsibility and, like us, are incredibly proud of their Yorkshire roots.”
Sky Bet chief executive Richard Flint said: “Yorkshire has been our home ever since we were founded back in 2001 so we are thrilled to be backing our local team.
“It is an exciting time to get involved and we are looking forward to being part of Yorkshire’s continued success on and off the pitch.”