Leeds-based Asda launches New Year’s Day petrol price war

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LEEDS-based supermarket giant Asda has launched the latest price war at the petrol pumps with a New Year’s Day 2p-a-litre cut in petrol and diesel prices.

Today’s cuts mean Asda customers will pay no more than 107.7p a litre for petrol, with diesel at 114.7p a litre.

Asda has slashed a total of 19p a litre off petrol and 15p a litre off diesel since the end of September as world oil prices continue to fall.

Andy Peake, Asda’s petrol trading director, said: “We’re pleased to be giving drivers some early new year savings with Asda once again leading the way with our thirteenth price cut on fuel since September.

“No matter where customers live, they will benefit from the same fuel price with our national price cap of 107.7p a litre for unleaded and 114.7p a litre for diesel.”

Morrisons, Sainsbury’s and Tesco are also knocking 2p a litre off their petrol and diesel, with the reductions taking effect from today. Asda chiefs say the chain is the only retailer that has a national price cap on fuel at all of its 245 filling stations.

A spokesman for the AA, said: “The UK average price for petrol is currently around 113p per litre and these welcome decisions on making further price cuts will eventually filter down in some form to other retailers.

“So the UK average price will fall further as we enter 2015. However, just how far it falls is anyone’s bet. Current indications are that the magical £1-per-litre average price across the UK is still looking unlikely in the short term.”

But Pete Williams, RAC head of external affairs, is more optimistic. He said: “These latest cuts are also another step towards the very real prospect of a £1-per-litre average price in January, as predicted by the RAC in December, which really would guarantee a happy new year for millions of motorists in 2015.”

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